Should Norcross Replace its Reader Board With a Digital One?

The city council has been in talks about upgrading its downtown announcement board.

Updated, 10:59 a.m.

For the past few months, the Norcross City Council has been considering upgrading downtown's current announcement board by the railroad tracks next to with a digital display reader.

As noted in the city council agenda and in the July work session, the proposed reader would be more convenient and beneficial. Multiple messages can be posted and rotated, and the content can be changed by a wireless remote, making it easier to create last-minute emergency notices. The screen's brightness can also be altered by the push of a few buttons.

What do you think of a new display reader for city announcements? Tell us in the comments.

"The Design Committee believes this is a 'creative' solution for city message boards that will add to Norcross' image as a leader in innovative solutions," wrote Councilman Charlie Riehm in the agenda proposal.

City members researched the pros and cons of having either an LCD or LED screen. Riehm said they're leaning more toward a black-and-white LED display because of a better resolution, brightness and readability in the sun. The reader would cost $21,873 and include all the programming software. Additionally, a $10,000 donation from an anonymous business has been set to go toward paying for the reader, too.

The price tag is one of the main reasons why Councilman David McLeroy voiced opposition to the new reader, though.

"I just don't think we need to spend $22,000 on taking that board out, honestly," he said in the July policy work session.

Mayor Pro Tem Andrew Hixson mentioned some people may feel a nostalgia for the old board, so McLeroy also pointed out that he would like the citizens' input on it. The council decided to make that motion and bring it to the city council meeting and regular work session Monday.

The monthly regular work session will take place Aug. 6 at 6:30 p.m. in the second-floor conference room in Norcross City Hall, located at 65 Lawrenceville St. The city council meeting will follow at 7 p.m.

What do you think about upgrading the reader board with a digital LED display? Do you think a new board is too costly or something the city should invest in? Tell us in the comments.


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Ground Chuck August 03, 2012 at 10:38 PM
NO, NO, NO. It will be read by whom? DRIVERS. Driving through that area does not need additional distractions. It's dangerous enough! This looks more like a play toy than something useful. Removing the newsletter from the City Bill was the first bad idea! This is the second!
Momotwins August 07, 2012 at 01:54 AM
Bad Idea! Expensive idea! A distraction for all drivers. First Baptist Church has one and it is almost impossible to see more than one message in the time it takes to drive past the church. There are too many cars and people near the current city sign to further temp drivers from taking their eyes off the intersections.
Jason J. August 07, 2012 at 03:57 AM
Spending $21,000 on a small sign for community announcements is a waste of money. There are so many better things that we can spend that money on. Cleaning up Buford Highway would be a good place to start. We really need to pass a ordinance to get rid of all Billboards in Norcross as well. They are unsightly and detract from the value of the community.
Liz Bigler August 07, 2012 at 11:46 AM
I don't think we need it. The current sign matches the feel of downtown Norcross. Classy, classic. I wouldn't want to see a bright electronic sign there. Save the money.
Barbara August 22, 2012 at 03:29 AM
What? The DDA represents "all citizens"? Where do they meet? Bucky's house? I thought City Council represented all citizens. I vote no. I live in the downtown area. Do I get to vote?


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