Business & Tech
Norcross-Based Amusement Park Giant Buys Harlem Globetrotters
The Harlem Globetrotters hope to continue to build on its domestic and international success.
Norcross-based Herschend Family Entertainment Corp. announced Tuesday that it has acquired the Harlem Globetrotters International Inc. from Shamrock Capital Advisors.
Herschend, which owns and operates 26 theme parks and other attractions, did not disclose the terms of the deal for the Harlem Globetrotters.
The Harlem Globetrotters have entertained families for nine decades, and it's new owners said it would help them expand into different, but "complementary" markets.
"The team is coming off its best touring year ever, and this acquisition helps HFE diversify into a new but complementary business," said Joel Manby, Herschend’s president and CEO, in making the announcement.
"Becoming the new owners of this legendary team is a natural step as HFE continues to develop wholesome, immersive entertainment that parents can trust -- entertainment that brings families closer together," he added.
Under the new leadership, the Harlem Globetrotters hope to build its domestic and international draw.
Among Herschend's other operations or partnerships are: Stone Mountain Park, Dollywood in Nashville, Tenn., and Silver Dollar City in Branson, Mo.
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