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Kroger Launches Project Overcoat Campaign Saturday

Donate your gently used or new jackets to any Kroger location in metro Atlanta, including in Norcross.

Before you head out to the grocery store today, make sure to clean out those closets for winterwear.

From Saturday, Jan. 5, to Saturday, Jan. 19, Kroger customers are encouraged to bring new or gently used coats to any Kroger location throughout metro Atlanta for the 2013 Project Overcoat campaign.

“Temperatures are dropping quickly, and our coldest months are still ahead,” said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division, in a news release. “We hope that with the help of our customers and associates, we can give coats and blankets to those in need and keep Atlanta warm this winter.”

Kroger's Atlanta Division has teamed up with WAGA FOX 5, FedEx, United Way, Kiss 104.1FM and the Atlanta Mission, for the project. All donations raised through the 2013 Project Overcoat campaign will be distributed to United Way and Atlanta Mission.

For more than 22 years, Project Overcoat has worked to provide thousands of men, women and children with jackets and blankets. To donate, Kroger shoppers can place their donations in the Project Overcoat bins located at the front of each metro Atlanta Kroger store, including the Kroger off Singleton Road in Norcross. Visit www.kroger.com to find other Kroger locations.

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