Local business owners in Downtown Historic Norcross are rallying to support local breast cancer patients with a fundraiser called “Tickled Pink.”
From October 14 through October 20, participating shops and restaurants in Norcross’ historic commercial district will donate a healthy portion of their sales to Northside Hospital Foundation’s Patient Advocate Group.
The Foundation is part of Northside Hospital’s Cancer Institute, one of the largest and most respected providers of comprehensive cancer services in the region. Its patient advocacy program supports local cancer patients by focusing on healing the whole person, both physically and emotionally.
“Sometimes when you donate to a cause, it seems like the money just kind of disappears,” said Lorraine White, event organizer and owner of The Shops of Antique Traditions in Downtown Historic Norcross. “We chose to support Northside’s program because it directly benefits people who live in our community.”
Visitors to Downtown Historic Norcross are invited to explore locally-owned boutiques offering everything from contemporary home furnishings and accessories, to antiques, garden items, local art and trendy women’s clothing. Shops and restaurants are housed in buildings well over 100 years old, with tree-lined streets creating a charming setting that has earned it recognition as “Best Downtown in Gwinnett” (Gwinnett Magazine) for the past 5 consecutive years. The “Tickled Pink” decal in windows identifies businesses that are taking part in this merchant-organized fundraiser.
“Northside has a wonderful program with professionals committed to supporting individuals and families in our community who are facing cancer,” adds White. “Not everyone needs an excuse to shop, but if you do, this is a great one!”